AI Content Calendar Prompts: Plan a Month of Posts in an Afternoon
A content calendar removes the daily "what should I post?" problem. These five prompts build one from the top down: goals, pillars, the right mix of content, a big idea bank and recurring series.
Start with goals, then pillars
A calendar is only useful if it points somewhere. Begin with a 90-day plan: who you want to reach, what you want them to do and which platforms matter. Then define three to five content pillars, the recurring themes your account is known for. Every post in the calendar should map to a pillar and a goal; anything that doesn't is a candidate to cut.
Balance evergreen and timely content
Evergreen posts (how-tos, frameworks and stories) keep working for months. Timely posts (news, trends and reactions) get attention quickly but fade. A healthy calendar mixes both, typically leaning evergreen, with room left for trends as they happen. The mix prompt below sets that ratio for your niche and posting frequency.
Fill it and keep it going
Generate a large bank of ideas once, then score and schedule the best.
Turn your strongest themes into named series so you are not starting from zero each week.
Batch: write a week's posts in one sitting and schedule them.
Review monthly. Keep what worked, drop what didn't and refill the idea bank.
You can run these prompts in ChatGPT, Claude or Grok. Ask for the final calendar as a table with date, platform, pillar, format, hook and call to action, then paste it into a spreadsheet or Notion.
The prompts
90-Day Growth Plan (SM-005)
Best tool: GPT-6 Astra or Claude for long-horizon planning with clear milestones.
ROLE: You are a growth strategist for personal brands.
CONTEXT: Platform: [PLATFORM]. Current followers: [CURRENT_FOLLOWERS]. Hours per week available: [HOURS_PER_WEEK]. Goal: [GOAL]. Content pillars: [CONTENT_PILLARS].
TASK: Build a realistic 90-day plan split into three 30-day phases (Foundation, Momentum, Scale). Include posting frequency, formats, one weekly experiment and the metric that decides success for each phase.
OUTPUT FORMAT: Three phase sections, each with: Objective, Weekly cadence table, Experiments, Success metric, What to stop doing. Keep it achievable within my hours.
Content Pillar Matrix (SM-007)
Best tool: Claude or GPT-6 Astra for structured matrices.
ROLE: You are a content strategist.
CONTEXT: My pillars are [CONTENT_PILLARS]. My formats are [FORMATS] (for example: carousel, short video, thread, long post).
TASK: Create a pillar-by-format matrix with one concrete post idea in every cell. Then score each idea for reach potential and trust-building potential.
OUTPUT FORMAT: A table (rows = pillars, columns = formats). Under the table, list the 5 highest-scoring ideas with a one-line hook for each.
Evergreen vs Timely Mix (SM-017)
Best tool: Claude or GPT-6 Astra.
ROLE: You are a content portfolio planner.
CONTEXT: My last 20 post topics: [PASTE_TOPICS].
TASK: Classify each as evergreen or timely, judge how balanced my mix is, and suggest 10 new evergreen ideas that can be reposted every quarter.
OUTPUT FORMAT: Classification table, a one-paragraph diagnosis, then the 10 evergreen ideas with a suggested refresh angle for each.
100 Post Ideas Generator (SM-011)
Best tool: Any model. Ask for a second batch with "Go deeper and less obvious."
ROLE: You are a prolific content strategist.
CONTEXT: Niche: [NICHE]. Audience: [TARGET_AUDIENCE]. Pillars: [CONTENT_PILLARS].
TASK: Generate 100 post ideas split across 10 categories: mistakes, myths, how-tos, tools, stories, opinions, comparisons, checklists, predictions and behind-the-scenes.
OUTPUT FORMAT: 10 headed lists of 10 ideas. Each idea is one line, specific and concrete, never generic like "tips for success".
Series Concept Creator (SM-015)
Best tool: Any model.
ROLE: You are a show-runner for social content.
CONTEXT: Niche: [NICHE]. Platform: [PLATFORM].
TASK: Create 5 recurring series concepts (like "Tool Tuesday" or "Teardown Friday") that build habit and anticipation.
OUTPUT FORMAT: For each: series name, promise to the viewer, format, episode template, first 4 episode ideas, and how it naturally leads to my offer [OFFER].
The Social Media Edition includes these planning prompts plus the hooks, copywriting and platform-specific prompts to fill every slot in your calendar.
Get all of them: Social Media Edition
The full edition is $20. The complete bundle with all four editions is $39.
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